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Everything You Need to Know in Less Than 50 Words
Facebook’s API Conversions tool is the exact reason you will see an ad on Facebook for the same company you just searched for on Google!
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Many people get the occasional worry that the government is listening in on their conversations or watching their every move while on their phone apps. While that is an entirely different discussion, rest assured that Facebook is not doing that.
Facebook’s API conversions tool is the exact reason you will see an ad on Facebook for the same company you just searched for on Google!
The API Conversion communicates with company websites and Facebook at the same time. It acts as the messenger, telling Facebook which ads to show to which users. As it sees you searching for “cheapest flights to Paris” or “sights to see while visiting Europe,” the API Conversion tells Facebook which company’s ads to place on your news feed, keeping you interested in the topics you were researching.
The system pays close attention to which ads are picking up the most hits, giving businesses the data they need to strategize and market to the correct target audience and be most effective at promoting their business.
API Conversion is beneficial, whether you are the customer or business. Users of Facebook are subject to more of what interests them, giving them additional opportunities to make a purchase or explore topics that they enjoy.
Businesses enjoy the additional clientele the tool can provide and the data they receive on the topics and products the ads are marketing for them.
The API Conversion is designed with your privacy in mind while keeping your interests within an arm’s reach.
Source: Meta
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