What is Google Universal Analytics?

Universal Analytics, also known as UA, is a data collecting tool by Google. Google is known for its search engine, but it also provides a plethora of data for website owners through the most modern iteration of its Google Analytics tool, Universal Analytics.

UA has helped many e-commerce businesses and digital marketers innovate content and plan advertising campaigns. Today, the internet has become a part of every person’s life, so gathering as much data about people’s internet habits has become just as important. 

While UA doesn’t magically solve the puzzle of how to gain someone’s attention on the internet, it certainly hands you the pieces to figure it out. 

The data collected from each person allows businesses, journalists, and bloggers to help understand how their visitors interact with their webpage. 

From this understanding, websites have evolved to attract attention and increase their quality continuously. Consumers have found easier times finding products and services that are relevant to them.

What is Universal Analytics’ primary purpose? The world of analytics can be complex and challenging to understand. Still, this article will ensure you have the information you need about UA’s past iteration and its new. 

What Is Universal Analytics?

Universal Analytics is the more refined, updated, and better version of Google Analytics. While many treat Google Analytics and Universal Analytics as separate programs, in reality, they are created by the same developer and serve the same purpose.

Unlike Google Analytics, UA offers very detailed and organized information for a more streamlined user experience. 

Website owners use Universal Analytics to track and identify website traffic patterns. In its simplest form, UA provides data collection to optimize content to garner more attention from the public.

Who Should Use Universal Analytics?

Every business owner who owns an online store and any content creators like journalists and bloggers who operate their website should be using Universal Analytics. 

The data collected from Universal Analytics allows users a competitive edge; therefore, if you’re not using the data from UA, your competitors are. 

Why Is Universal Analytics Important?

The importance of UA comes from the amount of accurate data it can provide. While having abundant information is essential, precise data is even more critical. 

Previously, Google Analytics couldn’t differentiate a new user from a returning user. Google Analytics treats new and old users alike regarding web traffic, not discerning the two. 

This type of data collection leads to inflated and inaccurate numbers as the same user could have visited the site multiple times throughout the day. 

Fortunately, Universal Analytics can differentiate users by issuing them an ID allowing UA to identify new users over returning ones properly. It helps website owners see what is attracting new visitors and keeping concurrent visitors interested.

Why Use Universal Analytics

What is Universal Analytics’ selling point? Universal Analytics has become such a powerful tool for businesses and content creators. Therefore its competitive edge is almost mandatory for most companies that operate in the digital space. 

Unlike UA’s previous version, Google Analytics, Universal Analytics can properly track users who visit websites across multiple devices. This feature means that UA can differentiate if someone is visiting your website from a tablet, desktop, or mobile device. 

Website owners can adjust how they display their information to their users. If they find that most of their website traffic comes from users browsing their tablets, they can better adapt their content to fit a tablet or mobile layout. 

Assuming you’re using Google Ads, changing the layout to better adjust for mobile devices will improve advertisement visibility on the webpage. 

Not only can you adjust how users view your content, but you can also see what content users are interested in, allowing you to continue making content visitors are willing to consume.