Understanding Google Ads Manager Accounts

Definition and Purpose

Google Ads Manager Accounts are essential for businesses and agencies that manage multiple Google Ads accounts. With a Google Ads Manager Account, businesses can link multiple Google Ads accounts under one “master account” to streamline and simplify management.

But what exactly is a Google Ads Manager Account, and why is it so important?

A Google Ads Manager Account is a powerful tool that allows businesses to manage multiple Google Ads accounts in one convenient location. It is a central hub for all your Google Ads accounts, allowing you to easily switch between accounts and manage them all from a single location.

Whether you’re managing multiple accounts for a large business or you’re an agency managing clients’ accounts, a Google Ads Manager Account can help you save time and streamline your workflow.

Key Features and Benefits

So, what are the key features and benefits of using a Google Ads Manager Account?

• Efficient management of multiple accounts: By linking multiple Google Ads accounts under one Manager Account, businesses can easily switch between accounts and manage them all from a single location. This can save time and simplify the management process, making it easier to stay organized and on top of your campaigns.
• Improved collaboration: With a Google Ads Manager Account, different teams or agencies can collaborate on projects and campaigns more easily, as they can access the same account simultaneously. This can help improve communication and ensure everyone is on the same page.
• Enhanced optimization: With access to more data and insights across multiple accounts, businesses can make better decisions and optimize campaigns more effectively. This can help to improve ROI and drive better results for your business.

Who Should Use Google Ads Manager Accounts?

Any business or agency that manages multiple Google Ads accounts can benefit from using a Google Ads Manager Account. This includes large businesses with multiple products or services, marketing agencies that manage clients’ accounts, or businesses with multiple locations or brands.

In short, if you’re managing multiple Google Ads accounts, a Google Ads Manager Account can help you save time, stay organized, and optimize your campaigns more effectively.

Setting Up a Google Ads Manager Account

Step-by-Step Guide

Setting up a Google Ads Manager Account is a straightforward process that involves a few key steps:

1. Log in to your Google Ads account: To get started, log in to your existing one or create a new one if you don’t have one.
2. Create a new Manager Account: From the Google Ads dashboard, navigate to “Tools & Settings” and select “Account access.” Then, click the blue “+” button and choose “Create a new account.”
3. Enter your business information: In the “Create a new manager account” form, enter your business information and choose a time zone.
4. Link your existing Google Ads accounts (optional): If you already have one or more Google Ads accounts, you can link them to your Manager Account during setup. Simply enter the account IDs and provide permission to link.
5. Create additional Google Ads accounts (optional): If you don’t have any existing Google Ads accounts, you can create new ones during setup.

Linking Existing Google Ads Accounts

If you already have one or more Google Ads accounts, linking them to your Manager Account is easy. Follow these steps:

1. Log in to your Google Ads account: Log in to your existing Google Ads account that you want to link to your Manager Account.
2. Click the “Tools & Settings” icon: From the Google Ads dashboard, click the hexagonal icon labeled “Tools & Settings.”
3. Select “Account access”: In the “Setup” column on the left-hand side, select “Account access.”
4. Click the blue “+” button: Click the blue “+” button in the top right corner and select “Link existing accounts.”
5. Enter the account ID: Enter the Customer ID of the account you want to link and click “Send request.”

Creating New Google Ads Accounts

You can create new ones during setup if you don’t have any existing Google Ads accounts. Follow these steps:

1. Log in to your Google Ads Manager Account: Log in to your Manager Account and navigate to “Tools & Settings.”
2. Click “Account access”: In the “Setup” column on the left-hand side, select “Account access.”
3. Click the blue “+” button: Click the blue “+” button in the top right corner and select “Create new account.”
4. Enter the account information: Fill out the form to create the new account, including the business name and time zone.
5. Verify your account: Google will ask you to verify your new account by adding a tracking code to your website or verifying your billing information.

Navigating the Google Ads Manager Account Interface

Overview of the Dashboard

Once you’ve set up your Google Ads Manager Account, you’ll have access to the dashboard, which is the central hub for managing all your linked accounts. The dashboard allows you to:

• Switch between accounts: Use the drop-down menu at the top of the dashboard to switch between your linked accounts.
• View notifications: Check for any important updates or notifications related to your accounts.
• Access key metrics: Get a quick glimpse of performance metrics across your accounts, including clicks, impressions, and conversions.

Managing Multiple Accounts

With a Google Ads Manager Account, you can manage multiple accounts more efficiently by using features like:

• Linking accounts: Link multiple Google Ads accounts to one Manager Account to streamline management.
• Creating sub-accounts: Create sub-accounts within your Manager Account to further organize your campaigns and advertisements.
• Assigning access levels: Control user access to different levels of your accounts to maintain security and prevent unauthorized changes or modifications.

Accessing Reports and Insights

A key benefit of using a Google Ads Manager Account is the ability to access more data and insights across all linked accounts. Some features that allow you to make data-driven decisions include:

• Customized reporting: Generate customized reports that pull data from multiple accounts for easy analysis and decision-making.
• Shared audiences: Create shared audiences across multiple accounts for more efficient targeting and increased ROI.
• Cross-campaign data: Access data and insights across various campaigns and accounts to optimize performance.

Optimizing Your Google Ads Manager Account

Best Practices for Account Organization

To ensure maximum efficiency and success with your Google Ads Manager Account, it’s important to keep your accounts organized. Some best practices for account organization include:

• Using consistent naming conventions: Establish a naming convention for your accounts, campaigns, and advertisements to make them easier to find and identify.
• Creating logical ad groups: Group your ads logically to facilitate easier management and analysis.
• Creating a reporting structure: Establish a reporting structure that works for your business or agency, with regular check-ins and analysis of data.

Utilizing Labels for Efficient Management

Labels are a powerful tool within Google Ads that can help you organize and manage campaigns more effectively. Some ways to use labels in your Google Ads Manager Account include:

• Categorizing campaigns: Assign labels to your campaigns to group them by theme or objective, making it easier to analyze and optimize.
• Managing budgets: Use labels to track and manage your budgets, especially when working with multiple clients or campaigns.
• Flagging important campaigns: Use labels to flag important campaigns that require more attention, ensuring crucial tasks don’t fall through the cracks.

Implementing Cross-Account Conversion Tracking

Cross-account conversion tracking is essential for tracking and analyzing data across multiple accounts. Some benefits of implementing cross-account conversion tracking include:

• Better data analysis: By tracking conversions across multiple accounts, you can better understand how different campaigns and ad groups are contributing to overall performance.
• Improved optimization: Armed with more data, you can make better decisions and optimize campaigns more effectively.
• Increased ROI: With more data and optimized campaigns, you’re likely to see improved ROI and better overall performance.