What are Google Ads Certifications?

Why are Google Ads Certifications Important?

Google Ads Certifications provide you with the foundation to run ads for your company or employer. 

After you pass the exam, Google will present you with a certificate you can use to show that you are a certified online advertising professional. Post your skill badges on your LinkedIn profile and impress future or current employers.

Passing the assessments will also enable your company to get into the Google Partner Program. The Google Partner Program offers exclusive benefits and opportunities for businesses. 

Understanding how Google Ads works can significantly increase your ROI on ad spend. You won’t have to worry about spending money on ads that fizzle out and go nowhere. 

How Much Does it Cost to get Google Ads Certified?

While it used to cost money to take the Google exams, you can now take the assessment multiple times for free. Don’t hesitate to earn your skills badges, as these certifications may come with a price tag in the future. 

How Hard is it to get Google Ads Certified?

The exams for Google Ads Certifications are not very difficult to pass, but you will need to understand a variety of use cases, definitions, and concepts.

While some people have admitted to Googling the answers, several tough questions require critical thinking skills. These specific questions are not readily available on the internet, so you need to understand how to solve decisive problems. Most of the questions are multiple-choice, but the answers are similar and require your attention. 

Take the test to learn, not just check something off your to-do list. Many of the questions have real-world applications, and it can be beneficial to know specific terminology and reasoning. 

Each assessment comes with its own certification, so you won’t have to take all of them. Focus on the ones you know you will need the most. The most frequently obtained credentials are Google Ads Measurement, Display, and Search. 

How do you Prepare for the Google Certification Assessment?

You should take the recommended lessons for each certification. The videos are short but helpful. 

Then, you will want to create an Ads account. Go through the entire process of creating ad campaigns for a real or fake business and walk through all the steps without publishing. 

It will give you hands-on experience where you can apply what you’ve learned. It will also be much easier to pass the exam if you understand the platform and how to use everything. 

Use YouTube and blog tutorials to help walk you through the process and teach you what you need to know. Video guides are also excellent for those who are audio and visual learners.