"Google Ads' new feature provides direct access to the GA4 audience builder, making creating and activating audiences for campaigns easier." Read more
Google Enhances Search Ad Performance with AI Tools Google Ads has announced new tools that use artificial intelligence (AI) to improve the performance of search ads. These changes aim to help businesses connect with their target audiences by monitoring evolving trends in consumer behavior and search patterns. The… Read More
"As Microsoft continues to innovate and develop new features, it remains to be seen how much market share it can gain from Google." Read more
Could Google’s New Tool Fix Online Buyers Remorse? Google recently launched new tools aimed at improving the online shopping experience. According to Google, 98% of people worldwide shop online, whether they are just researching products, browsing, or ultimately buying. These new tools are part of Google’s “Shop with… Read More