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"As with anything, start experimenting with Smart Bidding slowly. Test one strategy at a time on a portion of your traffic to see how it impacts your campaign before making..."

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Google Performance Max: A Beginner’s Guide to Understanding PMax

Navigating Through These Troubled Times in eCommerce

How to Create Instagram Reels to Boost your Engagement

What Is Marketing Technology (MarTech)?

Every industry worldwide can benefit from the marketing technology, or MarTech, available for advertisers. If you are starting out in the business world and running a small startup, you will need to get your company on the map and get…

"Attribution is among the significant challenges most marketing professionals face since there are numerous communication channels to choose from, so many ways to incorporate these channels, various creative tactics to..."

The Fundamentals of Digital Marketing

A Beginner’s Guide to First-Party Data

Say goodbye to third-party cookies. It’s time to switch to another kind of party, and no, we’re not talking about the kind with kegs and red solo cups. We’re talking about first-party data—and it’s time to get to know it…

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