The Ultimate Tool You Need For Google Shopping

If you’re a retail owner, you know that Google Shopping is one of the most powerful search technologies that allow your audience to find you and your creatives. It’s evident that the digital market is more competitive than ever, and advertisers are looking for more engaging ways to attract their audience. Engaging imagery is no longer enough; even with the promotions feature within Google Shopping, there are limited ways in which you may stand out from your competitors. 

But, what if you could dynamically change your product title to include special text that instantly captures users’ attention and can increase the click-through rate by 20%? Introducing the most powerful feed management tool that is the best-kept secret across digital marketers: Feeditor.

What is Feeditor?

Feeditor is an AI feed management tool that transforms your feed into a high conversion and eliminates the need for a developer. By connecting this tool to your CRM, your feed is automatically generated to effortlessly enrich your data and add changes before connecting to channels like Google Shopping, Facebook, Amazon & Microsoft. Easily create feed manipulations, rules, and insightful data that will take your eCommerce strategy to another level. For this case study, we will only look at Google Shopping specifically.

Boosting Promotions & Increasing CTR Up To 20% 

In this Case Study, we carried out 2 tests during promotions. During a 20% Off sitewide sale, the product headline was automatically updated using Feeditor to include “20% Off” in front of all products. i.e. 20% Off Pink Dress, 20% Off Green Dress. This can be done simply by selecting Action, Edit Value, Add to the left, “20% Off”