Reporting and Analytics

Marketing Analytics

Overcoming the Challenges of Marketing Analytics: Embracing MTA & MMM Solutions [2023]

Marketing

This is ICP (Ideal Customer Profile) in Marketing [2023]

Data Privacy

Adapting to the Cookie Revolution: A Marketer’s Handbook for the Digital Future [2023]

Reporting Tools

MMM vs MTA: Which one is better?

"Instead of relying on a single hero, it recognizes the dynamic interplay between various channels, revealing the true essence of your customer's experience with your brand."

Reporting Tools

What is MMM? A Beginner’s Guide to Marketing Mix Modeling [2023]

What You Need to Know Before Universal Analytics is Gone For Good

PPC Strategies

[2023 update] SEO vs. PPC Statistics: Which One is Better For You?

Research

2023 Growth Survey: Ad Spend, Opportunities, and Strategies for Growth

IAB’s outlook survey aims to equip digital stakeholders with valuable intel to inform their advertising decisions for the year ahead. For Marketers gearing up for the 2023 sales year, the IAB’s new survey may be crucial to marketing success in…

"Many PPC managers use Google Data Studio to report on their activity. If you want to level up your reports this article is for you."