"The number of people who get their content through audio services increases annually. Learn how marketers are utilizing audio ads." Read more
What is CPA? Calculating Cost Per Acquisition CPA, which stands for Cost Per Acquisition (or action), is an advertising term widely used in the PPC industry to measure the total cost to obtain a conversion. The acquisition in question can be anything from signing up for a… Read More
"Microsoft isn’t just a search engine and the creator of your Windows operating system—it’s also a powerful advertising ecosystem that can help you reach your target market and achieve your..." Read more
What Is ROAS? Calculating Return On Ad Spend ROAS is short for Return On Ad Spend, and it refers to the effectiveness of your advertising efforts. In other words, it’s the revenue generated for every dollar invested in an advertising campaign. It’s rooted in the ROI (Return On… Read More