Olight – Increased ROI by 130% & Saw a 700% Boost in Revenue

Adcore Case Studies Marketing Marketing News Research

Creation of omnichannel activity together with a smart use of data & audiences managed to take Olight’s success in Australia and replicate it in the United States in just six months.

Executive Summary

The online, technology-driven, lightning company, Olight, marked fast expansion into the US market as their main goal for 2019. We created a comprehensive marketing plan using tailor-made targeting across multiple channels.

This allowed us to create high visibility to the right audience while keeping our ROI goal. This strategy proved itself and led to a successful penetration to a new market.

+700%

Revenue

Building and executing omnichannel activity boosted the total revenue

+130%

ROI

By creating a detailed Audience
the strategy we increased ROI while increasing sales

Proactiveness

Adcore team was an active partner in every business decision to ensure that the marketing strategy would be harmonized with the actual day-to-day business operations.

Agility

Penetration to the US market involved many result-driven decisions, requiring us to be constantly on our feet and willing to pivot our marketing strategy as needed.

Challenge

Following a successful year with Olight’s activity in Australia, they sought to expand into the US market. The challenge was to replicate the success at a fast pace.

The activity goals were:

Maximize visibility and brand awareness in the US
A fast digital expansion while maintaining high ROAS across Google Paid Search, Shopping, and Facebook

Main Actions

Launching activity on multiple channels
Processing all the exciting activity using Adcore in-house proprietary technology to quickly gather big data and execute complex optimisations
Conducting profound audience research & building a tailor-made plan to reach each audience in the right place with the right message

Solution

Following the profound market research and competition analysis, we have:

Identified relevant audiences & their behaviour
Built a detailed media strategy across all relevant channels that utilised each channel’s advantages
Created different creatives based on each channel

These actions allowed us to reach the right audience, at the right channel, with the right creatives in order to achieve outstanding results within a short time frame.

About Olight

Year established: 2006
Employees: 100 – 150
Head Quarters: China
Industry: eCommerce, Consumer Goods
Website: https://olightworld.com/

Olight is a global technology-driven light company and a leading manufacturer in the world.

“We are absolutely thrilled with the results we have been able to achieve with Adcore Elite. We could not have had a more engaged and dedicated partner to plan & Execute the penetration to the US market. They really took our performance media to the next level.”

– Tiffiny Kang, Marketing Manager, Olight

Creatives

Olight showcases its products in videos to users. Using these videos allowed us to easily grab the attention of the targeted audiences and to display most features of the product in a couple of seconds.

With this very sale-oriented type of ad, we were able to display their products through a mini shop experience where users could purchase directly from Facebook. This helped reduce the funnel and increase sales.

Using Catalog Ads to retarget audiences who interacted with the products on and off Facebook, helped us to increase sales and revenue and to bring a new-quality audience to engage with our products.

Get exclusive CMO tips that I only share with email subscribers.

Don't forget to share this article!