"Humans are social. It's no wonder that we have harnessed the power of technology to progress our natural social inclinations with social media." Read more
New Study How Algorithms Shape the Distribution of Political Advertising on Social Media Platforms Read More
How to Create Instagram Reels to Boost your Engagement What are reels, and what makes them so special? Instagram reels are short videos that viewers can scroll through on their feeds. They are a great way to improve engagement on your account. You can either record them straight on… Read More
"A study suggests…that native and repurposed TikTok ads positively impact brand favorability, purchase intent, and search intent." Read more
Gen Z Prefers Using TikTok, Instagram for Search Instead of Google, as per Google’s Data TikTok is the most popular social media platform among younger demographics. As a result, the social media giant has forced other social media platforms to step up their game. Search engines like Google now have to compete with social media… Read More