Marketing

"Consumers' pushback against gendered marketing comes from younger generations, calling out unnecessarily gendered products as part of a greater resistance to patriarchal ideals."

The Fundamentals of Digital Marketing

Netflix Picks Microsoft As Advertising Partner

Google Back to Testing Large Images in Search Ads

Google Merchant Center Auto-Tagging Now Supported on All Shopping Experiences

Google has opened Auto-Tagging for products in Google Merchant Center for free listings and local listings experiences. The change enables marketers to monitor conversions from their website’s free product listings more accurately. A change has come for Google Merchant Center…

"Search engines like Google now have to compete with social media platforms like TikTok and Instagram"

Gen Z Prioritizing Travel and Willing To Spend the Money

Native Video Ads Have a Stronger Impact on Brand Favorability

On June 29th, 2022, Taboola and Kantar, a globally recognized advertising company and a data analyst company, released the results of their own independent brand impact study. The study goal was to determine the effectiveness of native video advertising in…

Must Read