"Did you know that praising your competition could increase your sales? Sounds counterintuitive, but it's true, and you should try it." Read more
Responsive Search Ads (RSA) to Replace Expandable Text Ads (ETA) There was a time when Google Paid Ads was a simpler world. Text ads and image ads. Simply invest time in researching and developing quality ads that match relevant keywords, and you are off to the races. Ah, the good… Read More
"The era of podcasts: Turns out that podcast advertising garners the highest attention over other media channels, including TV and Radio ads." Read more
Google’s Automated Discounts Revolutionary Shopping Feature Google is testing a new pricing tool that uses real-time data and AI to entice shoppers into sales called Google Ads Automated Discounts. Shopping has become more digital than ever before, and Google Ads has set its sight on fine-tuning… Read More