"A new study from an independent research group found connected TV (CTV) customers would rather have more ads than pay more for streaming services." Read more
Microsoft Advertising Brings Cash Back Incentives to Ads Microsoft Advertising will offer ad options that incentivize shoppers by providing rebates for completing transactions. Microsoft Advertising will customize the amount of the rebate based on the ad and user, allowing advertisers to get the best return on ad spend… Read More
"Microsoft Advertising relaunched their certification program and Learning Lab; now is the ideal time to improve digital advertising skills." Read more
The Secret to Getting More Ad Views Might Be Your Pet Cats and dogs can make an instant connection with your audience since most people love pets and gravitate to ads, memes, and videos that feature them. That surprising secret is the way you can get more out of your advertising… Read More