"Google Ads' new feature provides direct access to the GA4 audience builder, making creating and activating audiences for campaigns easier." Read more
Microsoft’s Bing Reaches 100M Users, Competing with Google for Market Share Microsoft’s Bing search engine has hit a milestone of 100 million daily active users, boosted by the recent launch of its AI-powered Bing Chat feature. While Google still dominates with over 1 billion daily active users, Microsoft’s growth in recent… Read More
"...the study suggests that Indian consumers are becoming more savvy shoppers due to the economic uncertainty and rising costs." Read more
Bing by Microsoft to Incorporate AI Ads Microsoft is introducing its new AI-powered search engine Bing and has started discussing with ad agencies on how to monetize it to compete with Google’s search engine. The company recently showed off a demo of the new Bing to a… Read More