Marketing Analytics

Marketing

Free Download: Creating an ICP (Ideal Customer Profile) Template

Marketing Analytics

Overcoming the Challenges of Marketing Analytics: Embracing MTA & MMM Solutions [2023]

Data Privacy

Adapting to the Cookie Revolution: A Marketer’s Handbook for the Digital Future [2023]

Reporting Tools

MMM vs MTA: Which one is better?

"Instead of relying on a single hero, it recognizes the dynamic interplay between various channels, revealing the true essence of your customer's experience with your brand."

Reporting Tools

What is MMM? A Beginner’s Guide to Marketing Mix Modeling [2023]

What You Need to Know Before Universal Analytics is Gone For Good

Google Ads’ GA4 Audience Builder Simplifies Audience Creation

Is First-Party Data Marketing’s New Super Power?

Since third-party cookies are no longer employed to protect user privacy, and don’t comply with regulations like GDPR, companies now must find new ways to collect useful information about their customers. Most organizations use cookies to collect data, track user…

Understanding & Navigating Cross-Platform Attribution Challenges With Clients

Understanding Data Metrics & The Common Mistakes to Avoid

As digital marketing professionals, a popular saying we hear a lot is “data is king!”. It is true that without data, all we can do is guess where we stand and have inaccurate insights. But we should also consider this…

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