Google Launched New Travel Analytics Center for Partners

Marketing Reports

The Marketing Reports provide information on performance metrics on generic flight-related searches on Google.com. In addition, the reports capture and analyze data regarding publicly available flight schedule data and demand by search volume for applicable searches for each city-to-city route. This report refreshes daily; however, the system is at least three days behind due to a lag for consolidation and categorization. 

Google Flights Reports

The Google Flights Competitive Metrics evaluate the booking links on Google Flights. The dashboard breaks down pricing by comparing it to other Google Flights partners over time. 

The metrics report when your link is a Top Impression, meaning it is one of the top three links without further links from the booking page. It will also share when the link is an Absolute Top Impression, which is when your link is the number one link. 

Google Flight Competitive Metrics also includes Operating Carrier Performance, which analyzes the position of your link, the impressions, when your link is the cheapest, and the difference between your link and the next cheapest. In addition, the operating carrier performance reports on operating airlines. 

Finally, Google Flight Competitive Metrics analyzes Geography by origin and destination airports. The report gives the user’s impression, tells when the link is the cheapest, and the difference between your link and the next cheapest.