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July 28, 2022
Google Back to Testing Large Images in Search Ads
Everything You Need to Know in Less Than 50 Words
Search engine giant Google is once again testing large images in search advertisements, several Twitter users have reported. These larger ad images take up plenty of screen real estate, too.
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Google appears to be testing large images in advertisements for mobile users once again, several watchers of the company said.
The search company manages to make billions off search engine ads annually, with up to 48 image size limits available for those seeking to place an ad. The company generated $209 billion in ad revenue for 2021 alone.
This is not the first time Google has tested larger images for mobile advertisements. The company pushed larger mobile user images in advertisements back in 2019. Using larger images in ads appears to be an ongoing trial for Google. Even desktop users reported larger images in these advertisements as far back as 2013.
Google Mobile Ad Sizes Vary, But That’s a Good Thing
In the years as a mobile ad service, Google has created a standard from which other search engine ad companies operate.
Google’s approach to mobile ads has even pushed several companies to create cheat sheets for those who have never purchased ad slots. These handouts make it so anyone can work Google AdWords like a seasoned professional.
While many ad sizes are available, the most important rule of thumb is that images uploaded to Google for an advertisement cannot be larger than 150 kilobytes.
Search engine giant Google is once again testing large images in search advertisements. These larger ad images take up plenty of screen real estate, too.
Google As An Ad Service is Ubiquitous, But Not Without Criticism
Google’s services as an advertiser are largely considered unmatched by many in the marketing and technology sectors. With the ability to reach any mobile and desktop user, Google’s power as an ad service has made it a Gold Standard.
However, the company has received criticism over how it handles being an advertiser.
One such criticism lobbed at the company is pricing over high-value keywords. Many marketing groups have said the company expects users to spend large amounts of money depending on the type of product offered.
Another criticism comes from the task of getting ads set up to maximize both cost and reach. Several users have reported that Google has set up AdWords and AdSense to force users to be reactionary instead of proactive.
Changes Continue to Come to Google’s Ad Services
Google held a Marketing Live event on May 24, 2022, to show off several new changes to their services, including a greater emphasis on video ads and ad automation.
The company also showed off changes to its Insights services. Insights give service users a robust suite of data to locate underserved advertising zones. Further changes in Insights will also allow for the automatic creation of ads with information pulled from marketing landing pages and existing ads.
Google is also working with mobile-first responsive display ads to “help advertisers showcase their brands on full-screen portrait ad inventory.”
Source: SERoundTable
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