Google Assets: A Rebrand of Google Ad Extensions

Everything You Need To Know In 50 Words Or Less

Google is introducing a new way to manage ad extensions, which they call assets. Ad assets allow advertisers to provide additional information about their business, such as location, phone number, and product offerings. 

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According to a recent release from Google, ad extensions will henceforth be known as assets in UI for Google Ads. They will implement modifications gradually over the coming weeks.

Previously, Google managed its ad extensions through ad groups, accounts, and campaigns. Now, these extensions will become assets you can manage in a single place. This change will simplify managing ad extensions and make it easier for advertisers to track performance.

How It Works

To access the extension assets for your advertisements, update the preview tool in the advertising manager. In addition, Google will display suggested assets based on your advertising goals.

When working on subsequent campaigns and ad groups, you can use the assets you produce during this setup phase.

The extensions (now assets) are built in the same phase as the Search or Performance Max campaign setup. This is different from how it was previously, where call extensions and site links were created and managed in a distinct step of the campaign-building process.

All asset reports for the entire account are now available on the “Assets” tab. The “Asset” view displays headings and descriptions, whereas the “Association” table shows sections like prices and photographs. In addition, you can filter the reports by asset type for more straightforward viewing and performance analysis.

Google’s New Combination Report

Google is also implementing a new combination report. You may use this analysis to analyze how assets like callouts and site links compare to headlines and descriptions.

Over the next few weeks, all campaign types that previously allowed ad extensions will now have unified reporting on the “Assets” page. The updated combinations report will follow a few months later. This will keep campaign statistics in one place, making it easier to examine your data. 

Advertisers may gain more knowledge about the performance of their campaigns and assets thanks to these new processes and reports. Since you can now manage assets in the same step as building the primary ad campaign, Google UI’s redesigns may make these tasks quicker and simpler.

Final Thoughts

To familiarize yourself with this new design, check your account frequently and go over it. You can also check to see if you can access the latest reports and get used to the new design. Finally, always be cautious when utilizing machine learning to develop assets and check them out before deploying them.

For additional details about  Google’s advertising features, you can visit their primary website for more information. 

Source: Search Engine Land