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29 Best Shopify Apps to Grow Your Online Store in 2023
With more than 7,000 apps on Shopify, it’s getting harder and harder to choose the right app for your Shopify site, especially when each business has different goals. You’ll be glad to know that we did all the research for you.
How?
We let the users lead us with their bread and butter tools. Our list was created from queries and recommendations on TikTok, Reddit, Quora, Facebook, and LinkedIn groups combined with top-rated apps on the Shopify apps store.
Whether you are building your website, researching the best apps for a new Shopify store, or looking to improve the performance of your existing website with different tools, this list will come in handy. So, let’s dive into the most useful apps Shopify has to offer in 2023.
Things to Consider When Choosing a Shopify App
#1 Free Trials
Does the app offer free trials or plans? How long is the free trial? 7-day trial and up, will leave you enough time to test the abilities of the app.
#2 Useful features
The app should simplify different aspects of your business processes or replace current apps.
#3 Ease of Use
Is it easy to subscribe to the plans? Is it easy to integrate it in the store, or do you need a professional to help you install it?
#4 Support
Does the app provide customer support? Are the customer agents responsive, and how long do they take to respond to a complaint?
2023 Best Shopify Apps
Conversion
Automation
Selling & Dropshipping
Store Elements
Customer Service
Conversion
PushOwl – best for push notifications
Judge.me – best for product reviews
Loox Product Review – best for collecting customer reviews
Carti – best for reducing abandonment rates
Sales Pop up Free Shipping Bar – best for free shipping
Poptin – best for growing email list
Frequently bought together – best for displaying more products
Automation
Effortless Marketing – Adcore – best for Google Shopping
Klavio – best for automated emails
SMSBump – best for SMS marketing
Privy – best for email marketing
Selling & Dropshipping
Plug-In SEO – best for higher ranks on Google
Shoppable Product Video & Quiz by Tolstoy – best for interactive marketing
Store Elements
AfterShip Order Tracking & SMS – best for order tracking
Oberlo – best for dropshipping
ReferralCandy– best for creating a referral program
ReConvert Upsell & Cross-sell – best for thank you messages
Printful – best for on-demand prints
Customer Service
Helpcenter FAQ Chat – best for live chat and FAQ builder
Zendesk– for customer support
AfterShip Order Tracking & SMS – best for order tracking
Gorgias– live chat & helpdesk – best for centralized customer support
1. Effortless Marketing – best for Google Shopping
Being able to create and manage your product feed on far-reaching platforms like Facebook and Google goes a long way in boosting sales. Effortless Marketing app from Adcore makes it easy for Shopify store owners to promote their products.
Features we loved:
- Create an Instant Product Feed
- Submit Your Feed to Merchant Centers
- Shopping optimization to increase ROI
Pricing: Free
2. SMSBump – best for your SMS
Probably the best Shopify app for SMS management by Yotpo. With SMSBump you can create and automate your subscriber lists compatible with GDPR and TCPA. The app offers a variety of flows to help you improve conversion rates and level up your customer service.
You can build flows to segment your audience, check on packages the day of delivery, set alerts on abandoned carts, send birthday gifts, and more.
Features we loved:
- You can send SMS based on the customer’s time zone.
- Budget control feature to avoid overspending
- A/B testing and analytics for running tests on SMS messages
Pricing:
Free plan? Yes
The pricing model varies by country.
3. Klavio – best for your emails
If you’re looking to create eye-catching, targeted emails to engage with your audience, Klaviyo is one of the leading solutions for email marketing services on Shopify.
It integrates with over 100 tools and includes all the must-haves such as pre-built templates, customized flows, and ROI- based analysis of your email campaigns performance.
Features we loved:
- A library of automations
- Dynamic forms to add to your website
- Instagram and Facebook Ads data syncing
Pricing:
Free plan? Yes
Free trial? Yes. 14 days
Pricing model – Free for up to 250 contacts. $20/month for up to 500 contacts.
With more than 7,000 apps on Shopify, finding the right app is a delicate balance between adding functionality to your store and impacting the store's performance.
4. Plug-In SEO – best for higher ranks on Shopify
Search Engine Optimization doesn’t apply to Google SERPs only. You need to optimize your titles, links, keywords, and other features to increase your chances of ranking well on Shopify.
The Plug-in SEO app helps you do this by identifying any issues with descriptions, page titles, speed, and other features that affect ranking.
Features we loved:
- JSON-LD schema markup for rich snippets
- Templates to edit meta titles & descriptions in bulk
- A keyword tool to track top-performing keywords
Pricing:
Free plan? Yes
Free trial? Yes. 14 days
Pricing – Free for the basic plan. $29.99/month – $39.99/month for PLUS and PRO subscriptions.
5. PushOwl – best for push notifications
Finding ways to remind customers about new products or items back in stock goes a long way in boosting sales and reducing abandonment rates. Pushowl app helps you send push notifications to make new orders or remind customers to complete purchases.
Features we loved:
- Automated notifications like back in stock to retarget customers
- Integration with 18+ Shopify apps
- Create and schedule web push campaigns
Pricing:
Free plan? Yes
Free trial? No
Pricing- Free Basic Plan, $19/month, and $38/month for premium subscriptions.
6. Carti Abandoned Cart Recovery – best for reducing abandonment rates
Customers often browse products on Shopify stores and add them to carts but hardly complete the orders.
Abandonment cart apps like Carti help recover lost sales by wooing shoppers back to finalize the purchases. The app helps you run multi-channels abandoned cart campaigns through push notifications, email, and SMS.
Features we loved:
- Feature-packed free trials
- Reach out via multiple channels
- Browse abandonment tool
Pricing:
Free plan? Yes
Free trial? Yes 30 days
Pricing- Free plan, $4.99/month up to $200, $9.99/month up to $500, $19.99/month up to $1,000
7. Printful – best for on-demand prints
Printed t-shirts and phone cases are all the rage as more people desire to showcase their unique personalities. With apps like Printful: Print. on Demand, you only need to customize third-party white labels with your designs and print them.
Features we loved
- Various printing options
- Tear away option
- Global shipping
Pricing:
Free plan? Yes
Free trial? No
Pricing- Free basic plan, $9/month for Plus Plan, $49/month for Pro Plan
8. Instafeed– best for Instagram integration
Social media accounts increase reach and provide social proof for your website. Setting up an Instagram account is one way of creating social proof for your Shopify shop. Instafeed app helps you integrate the account with your store.
It’s a fully-featured app providing basic features like grid and slider layouts and advanced features like shoppable feeds.
Features we loved:
- Compatible with all devices and themes
- Video and image support
- Posts are responsive to desktop and mobile devices automatically
Pricing:
Free plan? Yes
Free trial? Yes. 14 days
Pricing model – Free for up to 250 contacts, $20/month for up to 500 contacts
9. Judge.me – best for product reviews
Without a doubt, product reviews play a critical role in building trust with customers, boosting sales, and re-engaging passive users.
Judge. Me app can help you collect reviews from your customers. It sends out review requests via email, requesting them to write reviews.
Features we loved:
- Unrestricted review requests and imports
- Display star ratings and customer reviews
- Generate reviews via email, SMS, web, and push notifications
Pricing:
Free plan? Yes
Free trial? No
Pricing- Free plan – $15/month for Awesome Plan
10. Sales Pop up Free Shipping Bar – best for free shipping
You probably avoid buying goods from particular brands due to the high shipping costs. These costs quickly add to the overall product cost causing even discounted goods to appear pricey.
Sales Pop-up Free Shipping Bar app helps you explain to prospective customers how much they must spend to get free shipping.
Features we loved:
- Trust badges to build trust with customers
- Social proof showing the most recent sales and sold count
- Stock countdown timer
Pricing:
Free plan? Yes
Free trial? Yes, 30 days
Pricing- Free basic plan, $3.99/month for Lite plan, $9.99/month for the Plus plan, $29.99/month for Premium plan
11. Poptin – best for growing email list
Email marketing remains supreme amid the numerous marketing methods. With the Poptin app, you can increase your email list and boost your lead generation strategy.
It shows when prospective customers are a click away from your store and uses a drag-and-drop system to create a responsive popup for your store.
Features we loved:
- Perform A/B split tests
- Customize popups without coding
- Easy to integrate popups to CRM and emailing system
Pricing:
Free plan? Yes
Free trial? No
Pricing- $25/month for Basic Plan, $59/month for Pro Plan, $119/month for Agency Plan
12. Shoppable Product Video & Quiz by Tolstoy – best for interactive marketing
Do you want to create personalized product recommendations, quizzes, and video chats? Use Tolstoy’s Shoppable Product Video & Quiz app. The app helps you create interactive videos and experiences to promote and sell your brand.
Features we loved:
- A vast library of videos from TikTok, Minta, Vimeo, and others
- Create shoppable videos through SMS and email marketing to increase sales
- Product recommendation using videos and quizzes to minimize cart abandonment
Pricing: Free
13. Frequently bought together – best for displaying more products
Cross and upselling is one of the most effective ways of increasing order values and profits. It can be tasking to do it manually hence the need to use an app.
Frequently bought together app needs little time to set up because the app uses codes to determine products purchased together. What’s more, customers can remove options included in a specific bundle and explore other variations on offer.
Features we loved:
- Ratings of recommended products on display
- Option to go to the checkout page directly
- Apply discounts to cross-promoted products to improve conversions
Pricing:
Free plan? Yes
Free trial? Yes. 30 days
Pricing – Free for new stores, and $9.99/month for Professional Plan
14. Helpcenter FAQ Chat – best live chat and FAQ builder
Addressing customers’ problems promptly builds trust and increases conversion rates. Helpcenter FAQ Chat app is a handy customer service solution that helps you set up a live chat, FAQ, and HelpDesk ticketing solution.
Features we loved:
- FAQ builder- used to create a FAQ page from scratch.
- Product description tabs – you can add customizable tabs on product pages.
- All-in-one customer service- you can access customer queries from Facebook, email, Chatbot, and Live Chat from one platform.
Pricing:
Free plan? No
Free trial? Yes. Seven days
Pricing – $5.99/month for FAQ, $4.99/month for Tabs, $19.99/month for HelpDesk
15. Zendesk– best for customer support
A business’s ability to create and maintain healthy customer relationships is critical to its success. Zendesk app is an effective tool that helps merchants keep track of customer questions, and customers can access existing tickets to find solutions for recurring problems.
Features we loved:
- Embed live chat
- Ticketing system
- Knowledge base
Pricing:
Free Plan? Installation is free, but merchants must subscribe to one of Zendesk’s suite programs.
Pricing – $49/month for Suite Team, $79/month for Suite Growth, $99 for Suite Professional, $150/month for Suite Enterprise
16. Back In Stock: best for customer alerts
There’s nothing as frustrating as finding your favorite product out of stock. This is one problem that leads to high bounce rates.
Back In Stock: Customer Alerts app notifies customers via SMS or email when the products are back in stock. It also provides valuable analytics to help you understand how customers respond to restock alerts.
Features we loved:
- Five-minute setup
- Automated email and SMS alerts
- Templates to customize it to your theme
Pricing:
Free plan? No
Free trial? Yes 14 days
Pricing – Free Installation, $29/month for Startup Plan, $49/month, $69/month for Small and Medium stores.
17. Ultimate Trust Badges – best for building trust
Customers are quick to dismiss stores they don’t trust. Integrate Ultimate Trust Badges app provides beautiful trust badges that match your store’s design. You can use it to create a Google Customer Reviews badge without coding.
Features we loved:
- Over 300 free badges
- Customizable trust badges
- Layout optimized for mobile devices
Pricing: Free
18. PageFly Landing Page Builder– best for creating a good landing page
The landing page is one of the most powerful tools in a marketing campaign. A dedicated page-building app helps you create a landing page that instantly leads to higher conversions.
PageFly Landing Page Builder is an intuitive drag-and-drop system that allows you to choose a suitable landing page, product page, and homepage for your Shopify store.
Features we loved:
- A library of 40+ templates of landing pages
- Integration with Google Analytics·
- Special effects
Pricing:
Free plan? Yes, for 30 days
Free trial? Yes, 30 days
Pricing – $19/month for Silver Plan – $39/month for the Gold plan- $99/month for the Platinum plan
19. Privy – best for email marketing
The Privy app helps you send updates regarding new products to prospective buyers via email.
It has a range of email templates to help you automate email campaign processes and send newsletters.
Features we loved:
- Automated split tests
- Automated email marketing
- Coupon code integration
Pricing:
Free plan? Yes
Free trial? Yes, seven days
Pricing- Free Basic plan, $9.99/month for Starter Plan, $19.99/month for Premium Plan, $29.99/month for Business Plan.
20. Product Filter & Search – best for filtering products
With so many products on your Shopify store, it can be tasking to sort through each. Having an app like Product Filter & Search helps merchants organize their inventory professionally to make it easy to narrow down search results.
Features we loved:
- Customer behavior analytics
- Advanced product filter
- Intelligent search
Pricing:
Free plan? Yes
Free trial? Yes. 14 days
Pricing – $19/month for Standard 1, $29/month for Shopify Standard 2, $49/month for Shopify Standard 3, $69 for Shopify Plus and PRO subscriptions.
21. Tabs by station – best for Shopify product tabs
Product tabs make an excellent way to add information like the product’s specifications, FAQs, and more without creating long pages. Product tabs also increase customer engagement which translates into high conversions.
Tabs by Station app helps you add customized tabs to product descriptions. You can also create tabs that can be displayed along with various products.
Features we loved:
- Create customized tabs
- Automatic tab building
- Tab modification
Pricing:
Free plan? No
Free trial? Yes. 14 days
Pricing – $3/month for the Essential plan, $6/month for Plus plan
22. AfterShip Order Tracking & SMS – best for order tracking
The overwhelming number of orders on Shopify makes it challenging for merchants to track them hence the need to use an app. AfterShip Order Tracking & SMS eases the process by allowing merchants to track their orders as soon as they’re dispatched. Customers also receive regular updates to keep up tabs on their orders.
Features we loved:
- Analytics- can analyze the shipping results
- Automated tracking- merchants can send alerts of different couriers
- The tracking systems page uses an exclusive website tracking page
Pricing:
Free plan? No
Free trial? Yes. 14 days
Pricing – $5.99/month for the basic plan, $14.99/month for Professional, $44.99/month for Premium Plan, $119.99/ month for Enterprise.
23. Oberlo – best for dropshipping
A dropshipping app makes it easy for merchants to find products from suppliers worldwide, add them to a Shopify store, and update the prices. Oberlo app allows you to import products from eCommerce platforms like AliExpress to your Shopify store and ship them directly to the customer.
Features we loved:
- Real-time order tracking
- Customized product listings
- Automated updates of your inventory
Pricing:
Free plan? Yes
Free trial? Yes. 30 days
Pricing – Free for the basic plan, $4.90/month for Starter Plan, $29.99/month for Basic, $79.90 for Pro Plan.
24. Goaffpro – best for affiliate marketing
Finding and connecting with customers is one of the biggest hurdles of using e-commerce platforms like Shopify. One way of overcoming this problem is using affiliates. Goaffpro app eases this process by growing an affiliate program from scratch.
Features we loved:
- Feedback loop
- MLM structure
- Auto-generated coupon codes
Pricing:
Free Plan? Yes
Free Trial? Yes
Pricing – Free plan, $24/month for the Premium Plan.
25. ReferralCandy – best for creating a referral program
Although word of mouth is the oldest marketing strategy, it’s still the most effective. Referral Candy helps Shopify merchants grow their brand through word of mouth. It allows merchants to convert existing customers to salespeople or advocates for their brand to drive word of mouth.
Features we loved:
- Customize reward options for super advocates
- One-click integrations
- Affiliate sign up program
Pricing:
Free plan? Yes
Free trial? Yes. 30 days
Pricing – Free for 30 Days- $49/ month for the premium plan
26. Gorgias– Live Chat & Helpdesk – best for centralized customer support
A store’s ability to deliver exceptional customer experiences and answer customers’ questions promptly gives it an edge over its competitors.
Experts add that repeat purchases are four times higher for customers who contact a store’s support and have a positive customer experience. Gorgias makes this process easier by centralizing all support requests, making it easy to identify what still needs attention.
Features we loved:
- Automated support
- Ready-made templates with customer data
- Centralized customer tickets
Pricing:
Free plan? No
Free trial? Yes. Seven days
Pricing – $60 for basic plan, $300 for Pro Plan, $750 for Advanced Plan.
27. Fraud Filter – best for fraud protection
You are probably wondering, ‘Does Shopify protect merchants from fraud?’ The answer is yes; it provides some bit of protection. The marketplace has an advanced algorithm that identifies and analyzes fraudulent orders to protect merchants from chargebacks.
Even so, there’s no harm in taking additional steps to detect fraud. With an app like Fraud Filter, you can customize a fraud filter feature that suits your online store and business needs.
Features we loved:
- Blocks certain customers
- Restrict checkout to specific customers
- Flags unusual activities
Pricing:
Free plan? Yes
Free trial? No
Pricing – One free package
28. Loox Product Review – best for collecting customer reviews
Adding customer reviews and photo or video reviews is a powerful marketing tool on Shopify. Loox will help you send automated review emails to customers to make it easy to collect reviews in one place.
You can then choose how to display them on your online store, i.e., as a popup, sidebar, or carousel.
Features we loved:
- Automated review requests
- Sharing reviews to generate traffic
- Beautiful widgets
Pricing:
Free plan? No
Free trial? No
Pricing – $9.99/month for Beginner plan, $29.99/month for Essential Plan, and $34.99/ month for Growth plan.
29. ReConvert Upsell & Cross-sell – best for thank you messages
Having a Shopify tool that helps you curate and send such messages to customers comes in handy. ReConvert Upsell & Cross-sell app allows you to customize your Shopify thank you page.
It also collects customer feedback to help you identify areas that need improvement. The app is also quite handy for sellers who want to boost profits through cross-sells and post-purchase upsells.
Features we loved:
- Drag and drop page builder
- Advanced analytics and reporting
- Targeted upsell
Pricing:
Free plan? No
Free trial? Yes. 14 days
Pricing varies according to monthly orders.
Bonus. iCart Cart Drawer Cart Upsell
Are you struggling to make sales on your Shopify store? iCart Cart Drawer Cart Upsell is an excellent Shopify app for increasing AOV and sales. iCart allows you to attract your customers by showing eye-catching discounts and offers in the side cart and full cart page. With iCart, you can show upsells, cross-sells, and time-sensitive offers within the cart drawer and on the full cart page.
With iCart, you can easily design your cart drawer and full cart page with its drag and drop interface. With iCart, you have complete control over the look & feel of your cart page and you can use it to encourage your customers to buy more items.
Features we loved:
- Sticky add to cart and full cart
- Progress bar
- Product upsell
- Product recommendation
- Product bundle
- Discount
- Birthday collector
- Survey form
- Custom HTML
- Image with text
- Advanced analytics
Pricing:
Free to install
As you grow: $9.99/month
Premium: $19.99/month
Enterprise: $39.99/month
Bonus. Google Shopping Autopilot – best for advertising
If you’re looking for a hands-off approach to Google Shopping ads and promoting your products completely risk-free, Google Shopping Autopilot by Order Legend is a game-changer. This innovative Shopify app takes all of the complexity out of Google Shopping campaigns, allowing you to focus on other aspects of your business. The best part is that they fund the ads with their own money.
Features we loved:
- End-to-end Automated Google Shopping Ads: The app takes care of setting up and optimizing your Google Shopping campaigns and Google Merchant Centre without you lifting a finger.
- No upfront ad spend: Unlike other apps, Google Shopping Autopilot funds your ads with their own money. You only pay a 12% commission on orders they generate for your store.
- No Orders? No Charge: If the app doesn’t generate orders for your store, you don’t pay anything. It’s as simple as that.
- Real-time tracking: You can check the app at any time to see what orders have been generated for your store.
Pricing:
Free Plan: Technically yes – this app is usage-based
12% commission on the value of any order, minus shipping, the app generates
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