"Google's Display & Video 360 platform has launched several new features that are designed to assist advertisers in planning, purchasing, and measuring their CTV campaigns." Read more
Bing and Edge: AI-Powered Web Copilots The launch of an all-new, AI-powered Bing search engine and Edge browser, is now available in preview at Bing.com, to deliver better search, more complete answers, a new chat experience, and the ability to generate content. Microsoft CEO Satya Nadella… Read More
"Account-level negative keywords allow you to exclude search terms from campaigns that are serving on search and shopping inventory, allowing you to focus only on the most relevant terms for..." Read more
Slowing Growth: Microsoft Bing Ads Revenues Increase by 10% In Microsoft’s latest earnings report, search and news advertising revenue increased 10% (15% in constant currency), indicating a slowdown in growth compared to previous quarters. However, overall earnings were well received by Wall Street in after-hours trading. Microsoft’s earnings report… Read More