"Consumers' pushback against gendered marketing comes from younger generations, calling out unnecessarily gendered products as part of a greater resistance to patriarchal ideals." Read more
Netflix Picks Microsoft As Advertising Partner Here come the ads. Netflix is pairing up with Microsoft for a technology partner as the streaming giant pivots to a cheaper ad-supported tier. Netflix has long withstood the call of putting ads on their service, but recent growing pains… Read More
"Search engine giant Google is once again testing large images in search advertisements. These larger ad images take up plenty of screen real estate, too." Read more
Google Makes ‘Ads Creative Studio’ Tool Available to All Businesses Google’s Ads Creative Studio is now open to all business users, enabling them to reach greater creative heights with existing assets. In addition, the new system gives greater creative freedom and opportunities to users who need a little help in… Read More