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Google announced that as of September 13, Google Ads scripts now support Performance Max campaigns. This allows marketers to perform operations like pausing or enabling campaigns and selecting or modifying asset types. However, Google Ads only supports Performance Max campaigns…

The 20 Most Influential People in Digital Marketing You Need to Know About in 2022

Is First-Party Data Marketing’s New Super Power?

Since third-party cookies are no longer employed to protect user privacy, and don’t comply with regulations like GDPR, companies now must find new ways to collect useful information about their customers. Most organizations use cookies to collect data, track user…

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