99 Inspiring Marketing Quotes to Boost Your Motivation Today

Quotes are memorable. There’s the appeal of them. To have people be able to repeat your words and sentiments is the highest and purest form of marketing.

Whether you use quotes for inspiration or provoking conservation, making your message memorable is the purpose and foundation of any strategic marketing campaign. We have compiled 99 of the most impactful marketing quotes to get your creative juices flowing.

Famous Marketing Quotes

“If you can’t explain it to a 6— year— old, you don’t know it yourself.” –Albert Einstein.
“The best marketing doesn’t feel like marketing.” — says Tom Fishburne, Founder of Marketoonist
“Instead of interrupting, work on attracting.”— Dharmesh Shah, CTO, and Co-Founder, HubSpot.
“Do what you do so well that they will want to see it again and bring their friends.”— Walt Disney, Co-Founder of The Walt Disney Company.
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”— Maya Angelou, Civil Rights Activist and Poet.
“Marketing is really just about sharing your passion.”— Michael Hyatt, NY Times Best Selling Author.
“If you want to be interesting, be interested.” — David Ogilvy, Father of Advertising.
“The consumer isn’t a moron; she is your wife.” — David Ogilvy, Father of Advertising.
“The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.” — David Ogilvy, Father of Advertising.
“The public is more interested in personalities than in corporations.” — David Ogilvy, Father of Advertising.
“Concentrate your time, your brains, and your advertising money on your successes. Back your winners, and abandon your losers.” — David Ogilvy, Father of Advertising.

Brand Marketing Quotes

“Good copy can’t be written with tongue in cheek, written just for a living. You’ve got to believe in the product.” — David Ogilvy, Father of Advertising.
“Brand is just a perception, and perception will match reality over time.”— Elon Musk, Co-Founder and CEO of SpaceX.
“You cannot bore people into buying your product; you can only interest them in buying it.” — David Ogilvy, Father of Advertising.
Don’t push people to where you want to be; meet them where they are.” — Meghan Keaney Anderson, VP Marketing, HubSpot.
“People will ignore or skip anything they don’t like. So brands have to start making things they love.” — Steve Pratt, Partner, Pacific Content.
“Smart marketers and smart brand managers understand the importance of leveraging frame of reference to build their brands.” — Mark Shapiro, Chair, Vistage Worldwide, Inc.
“Brand equity is the sum of all the hearts and minds of every single person that comes into contact with your company.” — Christopher Betzter, Brand Strategist.
“A brand is the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” — Seth Godin, Found and CEO, Do You Zoom.
“Products are made in the factory, but brands are created in the mind.” — Walter Landor, Founder, Landor.
“Branding is about signals — the signals people use to determine what you stand for as a brand. Signals create associations.” — Allen P. Adamson, C0— Founder, Metaforce.
“A lesson learned once again through ‘the school of hard knocks’ … never lose sight of your brand, its value, and its inherent need to be fed and nurtured and placed above all else! Saving your way there is a fool’s errand.” — Chet Baker, SVP Corporate Development, Entrinsic Health Solutions.
“Your brand is what people say about you when you’re not in the room.” — Jeff Bezos, Founder, and CEO, Amazon.
“Your brand is a story unfolding across all customer touch points.” — Jonah Sachs, Author.

Content Marketing Quotes

“I don’t know the rules of grammar. If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language.” — David Ogilvy, Father of Advertising.
“Creativity needs discipline and freedom.” — David Ogilvy, Father of Advertising.
“If you love what you’re doing… that will make it so much easier to actually sit down and create content, inspire, entertain, and educate. That’s what’s really important.” — Jeff Bullas, CEO, Jeffbullas.com Pty. Ltd.
“The best ideas come as jokes. Make your thinking as funny as possible.” — David Ogilvy, Father of Advertising.
“When it comes to content, the best marketers know that self-promotion is good!” — Kieran Flanagan, VP Markering, HubSpot.
“What separates good content from great content is a willingness to take risks and push the envelope.” — Brian Halligan, CEO, and Co-Founder, HubSpot.
“Quality content means content that is packed with clear utility and is brimming with inspiration, and it has relentless empathy for the audience.” — Ann Handley, CCO, MarketingProfs.
“Marketing is telling the world you’re a rock star. Content Marketing is showing the world you are one.” — Robert Rose, CSO, The Content Advisory.
“Content marketing is really like a first date. If all you do is talk about yourself, there won’t be a second date.” — David Beebe, Founder, and CEO, Storified Hospitality Group.
“Focus on the core problem your business solves and put out lots of content and enthusiasm and ideas about how to solve that problem.” — Laura Fitton, INBOUND and Influencer Relations, HubSpot.
“Content builds relationships. Relationships are built on trust. Trust drives revenue.” — Andrew Davis, Author and Keynote Speaker, Monumental Shift.
“Content marketing is the gap between what brands produce and what consumers actually want.” — Michael Brenner, CEO, Marketing Insider Group.
“One of the best ways to sabotage your content is to not tie it to your goals. Know why you’re creating content.” — Ellen Gomes, Sr. Content Marketing Manager, Glint, Inc.
“There are three objectives for content marketing: reach, engagement, conversion. Define key metrics for each.” — Michael Brenner, CEO, Marketing Insider Group.
“Content is king.” — Bill Gates, Co-Founder, Microsoft.
“Master the topic, the message, and the delivery.” — Steve Jobs, Co-Founder, Apple.
“Either write something worth reading or do something worth writing about.” — Benjamin Franklin, a Founding Father of the United States.
“It’s not creative unless it sells.” — David Ogilvy, Father of Advertising.
“Content, in all its forms, is the single most critical element of any marketing campaign.” — Rebecca Lieb, Founding Partner, and Analyst, Kaleido Insights.

Whether you use quotes for inspiration or provoking conservation, making your message memorable is the purpose and foundation of any strategic marketing campaign.

Digital Marketing Quotes

“It’s hard to find things that won’t sell online.” — Jeff Bezos, Founder, and CEO, Amazon.
“Your top of the funnel content must be intellectually divorced from your product but emotionally wed to it.” — Joe Chernov, CMO, Pendo.
“These days, people want to learn before they buy, and be educated instead of pitched.” — Brian Clark, CEO, Movement Ventures.
“If it scares you, it might be a good thing to try.” — Seth Godin, Found, and CEO, Do You Zoom.
“It’s important to remember your competitor is only one mouse click away.” — Douglas Warner III, Former CEO, J.P. Morgan Chase & Co.
“Marketers need to build digital relationships and reputation before closing a sale.” — Chris Brogan, President Chris Brogan Media.
“ Less is more. Keeping it simple takes time and effort.” — Jeff Bullas, CEO, Jeffbullas.com Pty. Ltd.
“Instead of one-way interruption, web marketing is about delivering useful content at just the right moment that a buyer needs it.” — David Meerman Scott, Keynote Speaker, and Author.
“Inspiration is the most important part of our digital strategy.” — Paull Young, Charitable Giving Lead, Facebook.
“Don’t build links. Build relationships.” — Rand Fishkin, Founder SparkToro
“Discoverability equals sales in the digital world.” — Dev Chandan, Founder, Dev Chandan.
“Before you create any more ‘great content,’ figure out how you are going to market it first.” — Joe Pulizzi and Newt Barrett, Co-authors.

Social Media Marketing Quotes

“Don’t count the people that you reach; reach the people who count.” — David Ogilvy, Father of Advertising.
“90% trust peers on social networks (even strangers); only 15-18% trust brands.” — Danny Brown, Award-Winning Marketer, and Author
“Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.” — Erik Qualman, Digital Leadership Expert.
“For every action, there is an equal and opposite reaction, plus a social media overreaction.” — Anonymous.
“I use social media as an idea generator, trend mapper, and strategic compass for all of our online business ventures.” — Paul Barron, CEO Foodable Network.
“Build something 100 people love, not something 1 million people kind of like.” — Brian Chesky, Co-Founder of Airbnb.
“Conversation with customers will increase sales, even if the product or service is never mentioned.” — George Farris, founder of Farris Marketing.
“If you can’t be brilliant, at least be memorable.” — David Ogilvy, Father of Advertising.
“The most effective leader is the one who satisfies the psychological needs of his followers.” — David Ogilvy, Father of Advertising., Father of Advertising.
“Lead people with what they want. Lead with what they’ve already said. Lead from where they’re at. Lead them with the things that concern them.” — Sandi Krakowski, Author, Speaker, Social Media Influencer.
“Think like a publisher, not as a marketer.” — David Meerman Scott, Keynote Speaker, and Author.
“Social media is about the people! Not about your business. Provide for the people, and the people will provide you.” — Matt Goulart, Founder of Ignite Digital.

Copywriting Quotes

“Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.” — David Ogilvy, Father of Advertising.
“If it sounds like writing, I rewrite it.” — Elmore Leonard, Novelist, Short Story Writer, and Screenwriter.
“Copy is not written. Copy is assembled.” — Eugene Schwartz, Copywriter, and Author.
“When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.” — David Ogilvy, Father of Advertising.
“Your job is not to write copy. Your job is to know your visitors, customers, and prospects so well, you understand the situation they’re in right now, where they’d like to be, and exactly how your solution can and will get them to their ideal self.” — Joanna Wiebe, Creator of Copy Hackers.
“Nobody reads ads. People read what interests them. Sometimes it’s an ad.” — Howard Gossage, Advertising Innovator.
“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” — Leo Burnett, American Advertising. Pioneer.
“Metaphors are a great language tool because they explain the unknown in terms of the known.” — Anne Lamott, Public Speaking and Author.
“The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.” — Leo Burnett, American Advertising. Pioneer.
“We have become so accustomed to hearing everyone claim that his product is the best in the world or the cheapest, that we take all such statements with a grain of salt.” — Robert Collier, Author.
“A big reason so many businesses compete on price is because they can’t prove what value they offer, so they’re stuck with the one selling point that’s a breeze to communicate: cheapness.” — Mish Slade, Author, and Founder of TheDuff.co.
“Every product has a unique personality, and it is your job to find it.” — Joe Sugarman, Entreneuper and Founder of BluBlocker.
“People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions, and help them throw rocks at their enemies.” — Blair Warren, Television Producer, Writer, and Marketing Consultant.
“Here’s the only thing you’re selling, no matter what business you’re in and what you ship: you’re selling your prospects a better version of themselves.” — Joanna Wiebe, Joanna Wiebe, Creator of Copy Hackers.
“The mind thinks in pictures, you know. One good illustration is worth a thousand words. But one clear picture built up in the reader’s mind by your words is worth a thousand drawings, for the reader colors that picture with his own imagination, which is more potent than all the brushes of all the world’s artists.” — Robert Collier, Author.
“Instead of representing the buyer’s expectations, needs, wants, and concerns, many personas are built around a profile of what the business would like its ideal buyer to be.” — Jennifer Havice, Messaging Consultant and Customer Researcher.
“To properly understand advertising or to learn even its rudiments, one must start with the right conception. Advertising is salesmanship.” — Claude Hopkins, Advertising Pioneer, and Author.
“The very first thing you must come to realize is that you must become a “student of markets.” Not products. Not techniques. Not copywriting. Not how to buy space or whatever. Now, of course, all of these things are important, and you must learn about them, but the first and the most important thing you must learn is what people want to buy.” — Gary Halbert, Marketer, and Copywriter.
“The very first thing I tell my new students on the first day of a workshop is that good writing is about telling the truth.” — Anne Lamott, Public Speaking and Author.
“It has long been my belief that a lot of money can be made by making offers to people who are at an emotional turning point in their lives.” — Gary Halbert, Marketer, and Copywriter.

Email Marketing Quotes

“Businesses get blinded by the allure of a large subscription list, but unengaged subscribers aren’t just not interested in what you’re sending, they’re actually harming your deliverability.” — Meghan Keaney Anderson, VP Marketing, HubSpot.
“The headlines which work best are those which promise the reader a benefit.” — David Ogilvy, Father of Advertising.
“Email has an ability many channels don’t: creating valuable, personal touches— at scale.” — David Newman, Composer, and Conductor.
A small list that wants exactly what you’re offering is better than a bigger list that isn’t committed.”— Ramsay Leimenstoll, Marketing Manager, KeepandShare.
“Make the customer the hero of your story.”— Ann Handley, CCO, MarketingProfs.
“Focus on growing your list all of the time as newer subscribers are more engaged, adding to healthier open rates and ROI.”— Karl Murray, Consultant, McKinsley and Company.
“Personalization— it is not about first/last name. It’s about relevant content.”— Dan Jak, CRM Expert.
“Quality over quantity— Emails may be cost-efficient, but it’s no excuse to not produce quality content to give to a targeted audience.”— Benjamin Murray, Senior Growth Marketing Manager, Airspace.
“I want to do a business with a company that treats emailing me as a privilege, not a transaction.”— Andrea Mignolo, Designer, Speaker, and Writer.
“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”— David Ogilvy, Father of Advertising.
“If social media is the cocktail party, then email marketing is the ‘meet up for coffee.’ The original one-to-one channel.” — Erik Harbison, Co-Founder, and President of The Marketing Help.
“How to write a good email. 1. Write your email. 2. Delete most of it. 3. Send.” — Dan Munz, Senior Program Manager, Ad Hoc LLC.

Wrapping Up

Words have power. A well-turned phrase, a well-defined thought, and a well-crafted message will do more for your brand as long as it resonates with your target audience. Engage emotions, Solve a problem. Speak to the soul of the customer. Become quotable.

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