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27 Best WooCommerce Plugins in 2023 For Every Digital Marketer
WooCommerce plugins are amazing at adding some much-needed functionality to your online store. Whether you’re a digital marketer, a tech-savvy online retailer, or are just starting out making your website, you probably don’t have time to shuffle through hundreds of WordPress plugins to find the right plugins for you.
That’s why we’ve created this extensive list of all the best plugins for WooCommerce digital marketers going into 2023. After reading this article, you’ll be able to understand how to assess WooCommerce plugins for WordPress to meet your business needs. You’ll also have a list of the top-performing digital marketing plugins to help you start your search.
Table of Contents
Things To Consider When Choosing a WooCommerce Plugin
Picking the right WooCommerce plugin can be tricky. Here are a few factors you should look out for when selecting the right WooCommerce plugin.
Required FeaturesYou’re often spoiled for choice with WordPress plugins, especially regarding their built-in features. There are thousands of WordPress plugins to choose from. It’s easy to get lost in all the sea of features that every plugin has to offer. To avoid confusion, make a list of all the features you need and assess plugins based on how well they accommodate the needs of your website. | Customer ReviewsA plugin can have every feature you need, but if it is given a low score by customers, it’s best to stay away from it. Low scores indicate that features don’t work as advertised or that their support system lacks. |
Size and SpeedLarge plugins can lead to longer load times, which drive away visitors. Look for plugins that are smaller in size and have no bloated code. | PriceUsing the free plugin can be tempting. While some free plugins work fantastically, some are not worth the cost savings. |
Best Customizations & Design Plugins
Look at our picks for the best customization and design plugins for WordPress.
Elementor
Rating: 4.7 stars
Price: Free or $49.00/year or more for the “Pro” plan
Best Feature: Over 90 widgets and over 200 hundred templates that help you design and customize your website
Elementor is a drag-and-drop front-end web page builder for WordPress. The plugin allows anyone to create responsive WordPress websites and templates without knowing any coding.
Elementor offers CMS tools, hosting, top-notch support, and design and editing.
Plans start at $49.00 per year for the website builder only or $99.00 per year for their website builder and hosting. They also offer a 30-day money-back guarantee.
SeedProd
Rating: 4.9 stars
Price: $79.00/year or more
Best Feature: Email marketing integrations to help you nurture your subscriber list
SeedProd is another drag-and-drop WordPress website builder. To use SeedProd, you need a self-hosted pre-existing WordPress website. SeedProd allows beginners and professionals to create high-quality, responsive websites with bloat-free code.
SeedProd starts at $79.00/year to use and offers a 14-day money-back guarantee.
WooCommerce Product Add-Ons
Rating: 3 stars
Price: $49.00/year
Best Feature: Add-ons can be charged with a flat or percentage fee and can receive custom payments such as donations or gratuities.
WooCommerce Product Add-ons allow e-commerce sites to quickly and efficiently offer add-on services to their product purchases, such as engravings, gift wrapping, and greeting cards.
Product Add-ons by WooCommerce costs $49.00 annually and come with a year of extension upgrades and support. It also has a 30-day money-back guarantee.
(Fibo) Ajax Search for WooCommerce
Rating: 4.9 stars
Price: Free or $49.00/year or $249 lifetime or more
Best Feature: Search comes with Details Panel, which displays additional information about the product and an “add-to-cart” button for faster purchasing
FiboSearch, formerly AJAX Search for WooCommerce, is a search engine plugin for woo-commerce websites with autocomplete capabilities optimized to help users find products on your website.
FiboSearch is available for free. However, they offer a premium version with faster search times and additional features for $49.00/year or $249 for lifetime access.
YITH WooCommerce Quick View
Rating: 3.9 stars
Price: Free or $59.00/year
Best Feature: Quick View feature allows customers to compare and contrast products without leaving your website’s shop page
YITH WooCommerce Quick View is a plugin created for WordPress WooCommerce websites that adds “quick view” capabilities for products on your shop’s catalog. Quick View opens the product tab with images and information about the product on a modal window.
YITH WooCommerce Quick View has faster load times than a regular product page, leading to quicker purchases.
The plugin can be purchased for $59.00/year and has a 30-day money-back guarantee.
Checkout Field Editor
Rating: 4.8 stars
Price: $49.00/year for one site or $99.00/year for five sites.
Best Feature: Conditionally display field sections to help you receive the right information from the right customers.
The Checkout Field Editor is a WooCommerce plugin that allows users to modify, edit, or customize the fields on your checkout page so you can get all the information you need from your customer with a clean and organized layout.
Best Add-Ons Plugins
These are our top picks for Add-on plugins available on WordPress.
YITH WooCommerce Gift Cards
Rating: 3.4 stars
Price: Free or $129.00/year
Best Feature: Allows users to add gift card code into the standard coupon code field during checkout (premium only)
YITH WooCommerce Gift Cards allows you to grow your customer base by giving your customers the ability to purchase gift cards to your store for their friends and family.
The plugin has a modern interface and allows your customers to add personal touches like messages and even upload photos to your gift card.
YITH WooCommerce Wishlist
Rating: 4.0 stars
Price: Free or $94.99/year
Best Feature: Users can choose from multiple wishlist layouts and make multiple wishlists (premium)
The YITH WooCommerce Wishlist plugin allows customers to create wish lists of items from your eCommerce site and share them with their friends and family.
This plugin lets users keep track of items they want to purchase. It allows site owners to send customers promotional emails to convert customer interest into a sale.
Advanced Coupons
Rating: 4.8 stars
Price: Free or $59.50/year for one site
Best Feature: Add cart conditions onto coupons, such as expiry within the time of registration, product quantity in the cart, shipping zone and regions, and product category in the cart.
Advanced Coupons is a WordPress plugin that allows you to attract new customers with coupons, BOGO deals, loyalty programs, gift cards, shipping deals, and more.
Although there is a free version, it is limited to only certain types of coupons and BOGO deals. The premium version has additional functionality, such as gift cards and loyalty programs, and has a 14-day money-back guarantee.
Abandoned Cart Pro for WooCommerce
Rating: 4.1 stars
Price: Free or $149.00/year for one site
Best Feature: Sends emails, text messages, or Facebook messages to recover abandoned shopping carts.
Abandoned Cart Pro for WooCommerce is a plugin that recovers abandoned carts by communicating with the customer and providing incentives to encourage your customer to complete the purchase.
Abandoned Cart Pro is a premium feature but also has a free option called Abandoned Cart Lite for WooCommerce.
Best Product Pricing & Payment Plugins
Look at some of our favorite product pricing and payment plugins on WordPress.
Booster
Rating: 4.6 stars
Price: $97.00/year for 1 site + 30-day money-back guarantee
Best Feature: It has over 200 features to help you customize multiple aspects of your website, like payment gateways, invoicing, pricing and currencies, shipping, and more.
Booster is a one-stop WooCommerce plugin that takes care of multiple aspects of your site without slowing your website down.
Booster takes care of payment gateways, pricing and currencies, shipping, PDF invoicing and packing slips, subscriptions, cart and checkout, and more.
WooCommerce Currency Switcher
Rating: 3.9 stars
Price: $79.00/year + 30 day money-back guarantee
Best Feature: Automatically changes currency based on the customer’s GEOIP
WooCommerce Currency Switcher is a WordPress plugin that detects your customer’s GEOIP and automatically changes the prices on your website to reflect their local currency.
The plugin also provides manual currency changes, zone pricing, and more options.
Wholesale Suite
Rating: 4.8 stars
Price: $148.50/year + 14 day money-back guarantee
Best Feature: Allows you to run your B2B and B2C store online on the same web page by giving you the ability to set wholesale prices and attract wholesale customers
The Wholesale Suite is actually an amalgamation of 3 WordPress premium plugins that work together to help you attract and sell to wholesale B2B clients.
The suite consists of WooCommerce Wholesale Prices Premium, WooCommerce Wholesale Order Form, and WooCommerce Wholesale Lead Capture.
Dynamic Pricing and Discounts
Rating: 4.6 stars
Price: $69.00
Best Feature: Allows site owners to create dynamic pricing and discounts, including cart discounts and storewide pricing rules.
WooCommerce Dynamic Pricing and Discounts is your one-stop plugin to meet all your pricing needs as an online retailer.
The plugin allows site owners to complete simple, bulk, and tiered pricing adjustments, set group or quantity discounts, add cart discounts, change checkout fees, and more.
Veeqo
Rating: 4.4 stars
Price: Free
Best Feature: Veeqo allows you to manage orders, warehouse, shipping, accounting, and reporting from a single platform.
Veeqo is open-source software and WordPress plugin that allows you to streamline your shipping process.
Veeqo is a part of the Amazon family and is certified by Shopify plus; and has integrations for amazon, eBay, Etsy, and Walmart.
Stripe
Rating: 4.6 stars
Price: 2.9% + $0.30 of successful charge
Best Feature: A fully integrated suite of payment products, including invoicing, payouts, payments, pricing, tac, checkout, billing, pricing, and more.
Stripe calls itself the “payment infrastructure for the internet” as it helps millions of businesses of varying sizes manage their online business payment needs. It offers a unified platform with payment products for online and in-person retailers, subscription businesses, SaaS companies, and more.
Stripe is used by many large corporations such as Instacart, Salesforce, Amazon, Slack, Shopify, Google, Lyft, and Zoom.
We know that each individual business has its own needs and own set of features that will help them grow its business. For that reason, we listed our favorite WooCommerce digital marketing plugins without any ranking of which is better than the other.
Best Shipping Plugins
These are our favorite shipping plugins on WordPress.
WooCommerce PDF Invoices & Packing Slips
Rating: 5 stars
Price: €59.00/year for one site
Best Feature: Invoicing is available in several languages, including English, French, German, Finnish, Italian, Japanese, and more.
The WooCommerce PDF Invoices and Packing Slip plugin automatically sends out order confirmation with a PDF invoice to your customer when an order has been completed.
The plugin includes fully customizable HTML/CSS invoice templates and generates sequential invoice numbers with custom formatting.
Table Rate Shipping
Rating: 4.6 stars
Price: $79.00/year for 1 site + 7 day money-back guarantee
Best Feature: Allows site owners to add additional shipping rules, such as charging shipping per item or weight.
Table Rate Shipping Pro is a WooCommerce shipping plugin that allows online retailers to set sophisticated shipping rules by product or sitewide. Possible shipping rules include location rates, per-item rates, rates by weight, handling fees, forced shipping methods, and more.
WooCommerce Advanced Shipping
Rating: 4 stars
Price: $49.00/yearly + 30 day money-back guarantee
Best Feature: Unlimited shipping packages
The WooCommerce Advanced Shipping plugin allows retailers to set dedicated shipping configurations so items in a single cart can be split into their own individual packages.
On the user’s end, customers will see different shipping options available for each product, according to the site owner’s rules.
Best Analytics & Optimization Plugins
Let’s look at some of the best analytics and optimization plugins available on WordPress.
WooCommerce Product Reviews Pro
Rating: 3.6 stars
Price: $79.00/yearly + 30 day money-back guarantee
Best Feature: Notifies customers when someone has replied to their comments or questions.
WooCommerce Product Review Pro adds Amazon-style reviewing and filtering capabilities to your retail site. Users can post reviews of your product and include images and videos with their reviews.
All In One SEO
Rating: 4.6 stars
Price: $49.60/year for 1 site + 14-day money-back guarantee
Best Feature: The Smart XML Sitemaps feature automatically generates an XML sitemap and notifies search engines of updates.
All In One SEO is an SEO plugin for WordPress that delivers SEO tools for every situation.
Along with general SEO features like SEO Audit Checklists, On-Page SEO Analysis, and RSS Content, All In One SEO also offers unique but helpful features like Local SEO, Video Sitemaps, and WooCommerce SEO.
MonsterInsights
Rating: 4.6 stars
Price: $99.50/year + 14-day money-back guarantee
Best Feature: Seamless 1-click integration with popular WordPress plugins that you already use, like WooCommerce, WPForms, Yoast, AMP, Google AdSense, Formidable, Google Optimize, and more.
MonsterInsights is a Google Analytics plugin on WordPress that helps you make data-driven business decisions by showing you the stats that matter.
MonsterInsights was previously known as Yoast. Since rebranding, MonsterInsights has been focused on making analytics easy to understand for beginners.
OptinMonster
Rating: 4.5 stars
Price: $9.00/mo for 1 site + 14 day money-back guarantee
Best Feature: Exit-Intent Technology tracks and monitors visitor behavior to predict when a visitor is going to click off the website and sends the visitor a pop-up message intended to recover the visitor before they leave in the first place.
OptinMonster is a WordPress plugin focusing on converting, retargeting, and monetizing your website traffic. OptinMonster focuses on growing leads, email lists, and sales while re-engaging lost leads.
Hubspot
Rating: 4.4 stars
Price: Free or $45/mo for their CRM Suite bundle for one site.
Best Feature: Hubspot CRM can be integrated with over 600 commonly used marketing apps.
Hubspot is a software and WordPress plugin that provides tools and integrations for marketing, sales, and customer service. Hubspot contains many powerful products to help you meet your marketing and sales needs.
Hubspot has CRM and content management products, email marketing and automation, forms and pop-ups, live chat and bots, and analytics.
Trust Pulse
Rating: 5 stars
Price: $5.00/mo for basic plan + 14-day money-back guarantee
Best Feature: Informs website visitors when someone has made a purchase as social proof.
Trust Pulse is a WordPress plugin created by OptinMonster that leverages social proof to drive sales and conversions.
When a customer is on a product page, the customer is sent a notification when someone else has made a purchase. This drives the customer to make a decision and also to make a purchase.
SemRush
Rating: 2.8 stars
Price: $119.95/mo + 7 day money-back guarantee.
Best Feature: Backlink Analysis and Auditing tools can help link prospecting and clean up to avoid google penalties.
SemRush is an all-in-one marketing platform that allows you to look after your SEO, content marketing, competitor research, PPC, and social media in one place.
Semrush has won 21 awards and is used by 30% of all Fortune 500 companies as their go-to marketing tool.
Mailchimp
Rating: 4 stars
Price: Free or $14.64/mo for premium features.
Best Feature: Mailchimp gives you access to pre-made campaign templates and email designs.
Mailchimp is the largest email marketing and automation platform on the internet. It is owned by Inuit and focuses on converting emails into revenue.
Main Takeaways
We know that each individual business has its own needs and own set of features that will help them grow its business. For that reason, we listed our favorite WooCommerce digital marketing plugins without any ranking of which is better than the other.
We based our opinions on assessing which plugins would address the most common business needs for the most economical price and with the highest social proof. That being said, there are still some fantastic digital marketing plugins that were not included on this list but are still excellent for your business.
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