Share 8min read Written by Dr. Dan Herman Marketing in 3 Levels of Profitability: Mainstream, Premium, and Luxury Read More
Why Do Clients Leave You? One of the biggest nightmares for us account managers, and one that might still hunt us, is probably when a client forsakes us without any warning and disappears into the night – leaving us confused and in wonder what could’ve… Read More
"Navigate the complexities of modern marketing analytics with precision and insight through MMM and MTA." Read more
Data Privacy Adapting to the Cookie Revolution: A Marketer’s Handbook for the Digital Future [2023] In the dynamic landscape of digital marketing, a big change is happening. The impending deprecation of third-party cookies is sending ripples through the industry, prompting marketers to reassess their strategies and technologies. As giants like Google and Apple prepare to… Read More
"Imagine MTA as your helpful GPS, guiding you through the twists and turns of your customer's journey. On the other hand, MMM is like your strategic marketing guide, giving you..." Read more
Reporting Tools What is MMM? A Beginner’s Guide to Marketing Mix Modeling [2023] In today’s dynamic world of marketing, understanding the impact of your marketing efforts is absolutely vital given the competitive landscape. That’s where Marketing Mix Modeling (MMM) comes in. This beginner’s guide aims to demystify MMM and help you harness its… Read More